Client :
JP Wedding
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: JP Wedding Website
Click-Through Rate (CTR) Analysis
As a new website, the JP Wedding site is beginning to build its online presence with 21 impressions this month, signaling initial visibility in search engine results. These impressions show that the website is starting to appear for relevant search queries, a positive first step for organic growth. However, the site received only 2 clicks, resulting in a modest CTR. To improve this rate, focus on crafting compelling meta titles and descriptions that resonate with user intent and encourage clicks. Leveraging eye-catching, relevant keywords in your metadata can significantly enhance engagement and drive more traffic to the site.
Keyword Performance
While still in the early stages, the JP Wedding site can start building traction by targeting niche keywords related to wedding planning, photography, and services. some keywords such as "jp wedding cinema", "cinematic wedding videography the woodlands" and "wedding photographer niagara" seems to be bringing in traffic. Identifying low-competition, high-relevance keywords will be critical for driving organic traffic. Creating content around these terms, such as blog posts or service pages, can help the site begin ranking and capturing a wider audience.
Additionally, the following pages saw higher engagement during the month of October:
On-Page SEO
The JP Wedding website boasts an impressive on-page SEO score of 100, indicating a solid foundation of optimization. Key elements like well-structured content, keyword-rich metadata, and an intuitive site structure are already in place, creating a strong user experience. To maintain and further enhance performance, continue focusing on internal linking strategies, ensuring content aligns with user needs, and regularly updating the site with fresh, high-quality content.
Off-Page SEO
As a new site, JP Wedding currently has 0 backlinks and 0 linking domains, meaning there’s significant opportunity to build authority in the wedding niche. Acquiring high-quality backlinks from reputable sources, such as wedding blogs, directories, and related service providers, will be a critical next step. These backlinks not only boost search engine rankings but also establish credibility and trust with potential clients. Consider strategies like guest posting, outreach to industry partners, and creating shareable content to attract backlinks and increase the site's domain authority.
Key Terminology
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
2
IMPRESSIONS
21
CTR
9.52%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.