Easter is reaching alarming, and now is an excellent time to brainstorm fantastic holiday marketing ideas for this season. This is a new opportunity to promote your products, collect data, and connect with your target audience.
To do so, consider various Easter promotion ideas and be prepared with useful tools. Don't pass up this opportunity to increase sales and raise brand awareness.
We've put together some "eggcellent" Easter marketing ideas to help you engage your audience and make the most of the holiday!
1. Plan Easter Giveaways
Make fun and interactive Easter giveaways on social media with special prizes. You will be able to increase brand awareness, gain more followers, and show appreciation to your customers by coming up with giveaway ideas, which will not go unnoticed.
Recipe booklets for famous and traditional Easter meals, Easter egg decoration toolkits, stickers, a box of bunny chocolate, Easter crafts, or other Easter-themed items will undoubtedly engage your audience and aid in the promotion of your brand.
To better promote your products, make an Easter basket out of your best-selling items and use it as a giveaway prize: it's simple, effective, and fun.
2. Publish User-Generated Content
Encourage your audience to share a photo of their most beautiful Easter egg or other Easter crafts along with a hashtag for a shout-out. Repost them on your social media pages, or offer a special prize related to your business to the owner of the post with the most reactions.
With the help of your fans and their Easter crafts, you'll spread the festive spirit, have relatable content to post and raise brand awareness.
3. Embrace Eye-Catching Pop-Ups
To introduce and promote your Easter offers and sales, use eye-catching, bright pop-ups on your website. You can even make them look like a colorful egg, the Easter Bunny, or a basket.
Also, ensure that your CTA button is visible and clickable.
4. Make and Share Adorable Video Greetings
It's no secret that one of the most effective ways to spread the word about your brand is through social media. 40% of online consumers use social media to discover new brands and products. So, why not take advantage of it?
Make use of your creativity to create user-friendly and consumer-focused video content in the form of Easter greeting videos.
A short animated video of your best wishes will help you engage your audience and connect them to you and your brand.
If you're still unsure how to make an effective video, here are some quick tips to improve the performance of your social media video greeting:
Keep it short, no more than one minute.
Remember to include a creative message and a description.
To increase visibility and reach, use relevant hashtags.
To build trust, be truthful with your audience.
5. Make Use of Email Marketing
A personalized approach is more effective than a generic one. As a result, email is used in almost all marketing campaigns. It enables you to divide your target audience into segments and communicate with each segment separately.
Easter is an excellent time for an email marketing campaign. You can make a special offer, send special discounts to your best customers, or simply congratulate them and send your best wishes. So, if you make a video greeting or a postcard, remember to attach it to your email.
According to research, including videos in emails can increase click-through rates by up to 300%.
You can send a variety of emails, including newsletters, offers, surveys, gifts or discounts, updates, news, and announcements. For maximum engagement from your audience, consider including a video greeting or a postcard in your emails.
Helia Mohammadi
Social Media Specialist