The eldest Generation Zers were still in high school a few years ago. They are practically infants. The oldest is now 25 and swiftly climbing corporate and other ladders.
How do you adapt your marketing plan to incorporate Gen Z without alienating your current audience or appearing overly concerned?
You need to know about Generation Z to market effectively to this knowledgeable, innovative, and social-first generation.
General Gen Z stats
1. A majority of Generation Z prioritizes a more inclusive society.
While 84% of Gen Zers and Millennials agree that marriage equality is either a good or neutral thing for society, Gen Z is more inclined to believe that people who use gender-neutral pronouns should be welcomed more.
Don't make "rainbow washing" your next promotion only for Pride month in the hopes of becoming viral. Show genuine support for your 2SLGBTQIA+ clients and the community by donating money to charity or conducting other significant acts regularly.
Gen Z and social media statistics
2. 61% preferred short videos under one minute in length.
Although this survey combined Gen Z and Millennials, the facts are clear: short-form video is the future today.
Longer content, on the other hand, isn't extinct. According to the same report, 20% of consumers view videos longer than 30 minutes. The crucial element is context. as people become older, their daily lives become more complicated.
3. 83% of Generation Z shop on social media.
The pandemic increased overall consumer comfort with social media buying, but Gen Z was already leading the drive for social-first experiences well before 2020.
With major platforms such as Facebook, Instagram, TikTok, and others now offering social commerce capabilities such as in-app checkout, it's time to launch your social store if you haven't already.
4. Almost one-third of brand social media profiles are unfollowed or blocked weekly.
But don't feel obligated to perfect your stuff before posting it, okay? The explanation given by Gen Zers in the research was to weed out organizations they perceive as pretending to care but only caring about profit. It has nothing to do with the products or quality of a corporation, simply its behaviors and messaging.
We're sure you've heard it before: "Have an authentic brand!" But what exactly does that mean?
It includes being approachable in your marketing, social media, and consumer interactions.
Gen Z online shopping statistics
5. Before shopping or visiting a local business, 64% look it up online.
This emphasizes the significance of maintaining a professional brand image online, even if you do not sell online (and do not intend to).
Register your name on social networking platforms and, at the very least, use your logo as your profile image. Make a website, even if it is simple, stating your services, hours, and a way to reach you.
6. 97% say social media is their favorite method for researching buying options.
Whether looking through influencer posts, adverts, or friends' material, Gen Z goes to social first. Your marketing approach must include how you will reach them on social media. Which path is the simplest? Marketing using influencers.
7. At least once a year, 55% will choose a "buy now, pay later" option.
Gen Z is the easiest of any generation with "buy now, pay later" services. The average American who uses these services spends approximately $1,000 per year.
8. 71% stay loyal to brands they trust, even if they make a mistake
Customers of all generations value trust, but Gen Z values it the most. 61% of Gen Z will pay more for trusted brands, and 71% will forgive and even endorse trusted brands that have made mistakes.
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Helia Mohammadi
Social Media Specialist
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