In 2015, video content on social media surpassed all other types of content. With video traffic expected to account for more than 85 percent of all internet users in the United States by 2022, inevitably, the video will only grow in importance over the following years. To stay ahead of the curve, you must be aware of the leading video marketing trends for 2022.
Let's look at some of the top video marketing trends predicted to dominate in 2022.
Transparency in advertising is becoming the norm.
In recent political campaigns and elections, the influence of social media and search platforms on voter decisions has been scrutinized. Consequently, advertising, influencers, and platforms must comply with new standards. This involves labelling advertisements and disclosing the receipt of money, goods, or services in exchange for an endorsement.
Multiple publication platforms facilitate advertising accessibility. Consider the 'paid collaboration' label atop Ash Pollard's Instagram posts and OPSM's video advertisements. The Facebook Ads Library is a searchable archive of all Facebook advertisements, including Instagram ads.
Captioned Silent Videos
More people are watching silent videos. When silent autoplay is the default, 85% of Facebook videos are watched silently. Your viewers will watch your movie longer if it can be viewed without sound or if the captions enhance the watching experience.
How do I make silent social media videos? By adding captions or subtitles. Billie Eilish's Vanity Fair interview has precisely matched subtitles.
Accessibility depends on closed captions and subtitles. Some of your audience may be hard of hearing or deaf. Thus on-screen components may improve their experience and your brand.
Vlogs
Vlogging is a prominent video marketing strategy.
Why? Because it's so personal. Viewers can better understand the creator, creating a relationship that other videos can't match. If you're not utilizing this format, start! We anticipate vlogging will expand in 2022.
Inject your individuality into each video to keep it interesting. You might spark a trend!
Animated explainer videos
Animated explainer videos attract and hold viewers' attention.
They're informative, engaging, and showcase your brand's individuality. With more people watching videos on mobile devices, it's crucial to have a mobile-friendly video.
So, if you haven't started video marketing yet, now is the time.
Helia Mohammadi
Social Media Specialist