What is a blog post?
A blog post is an article, guide, or news piece, that's published in the blog section of a website. A blog post usually covers a specific topic or query, is educational, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, or interactive charts.
Why do people write blogs?
Publishing blog posts that are reliable, timely, relevant, and informative will eventually get the attention of industry insiders and earn you recognition as a reliable source.
Besides that having multiple blog posts can help a website to get indexed better by Google and other search engines since they can find the keywords we used on the body text and rank us higher.
What makes a good blog post?
To begin, a good blog post is interesting and educational. Your blogs should answer questions and help readers resolve a difficulty they're experiencing. By the way, you have to do so in an interesting way.
Before you start to write a blog, make sure you know the answers to questions like, "Why would anyone keep reading this whole blog post?" and "What makes my audience come back for more?"
It's not enough just to answer readers' questions — you also have to implement actionable steps while being engaging.
As an example, your introduction should catch the reader and make him/her want to continue reading your post. Then, use examples to keep your readers engaged in what you have to say.
How to write a blog post?
Pick a topic related to your business.
Start reading about that topic on the internet.
When you had enough information, you can write a blog using your knowledge.
Although it's just that easy but we can offer you these tips out of our experiences:
Understand your audience.
Before you begin to write your blog post, make sure you have a clear understanding of your target audience.
Answer questions like: What do they want to know about? What will engage with them?
Write an intro and make it attractive.
First of all, grab the reader's attention. If you lose the reader in the first few sentences of the introduction, they'll stop reading.
You can do this in many ways: tell a story or a joke, be empathetic, or grip the reader with a fact or statistic.
Then, explain the purpose of your blog and explain how it will address a problem the reader may be experiencing.
Organize your content and headlines.
Sometimes, blog posts can have an overwhelming amount of data for both reader and the writer. The solution is to organize the info in a way so readers aren't frightened by the length or amount of content. This plan can take multiple forms — sections, lists, tips — whatever's most appropriate. But it needs to be organized!
Write your blog post! Sooner is better!
The next step — but not the last — is the most important one. Actually, write the content. We can't forget about that, for sure.
Have a CTA (Call To Action).
At the conclusion of every blog post, insert a CTA that shows what you want the reader to do next — subscribe to your blog, download an E-book, register for a webinar or event, read a similar article, etc.
After your readers, read your blog post, they click on the CTA, and eventually, you generate a lead. But the CTA is also a helpful resource for the person reading your content — use your CTAs to offer more content related to the subject of the post they just finished reading.
Optimize your blog for on-page SEO.
Let us take care of this for you.
Pick an eye-catching title.
Last but not least, it's time to choose a working title of yours.
Keep it short (Google prefers 65 characters or fewer), accurate and clear.
Ready to go?
Writing a blog post can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Follow the steps and tips we included above to begin publishing your blog today.
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